How to organize and save marketing articles with Evernote
by Olga Tsubiks
Digital marketing is a fast-paced industry, and staying on top of the game is a daily struggle for every marketer. We are constantly reading about the latest marketing strategies, tactics and tools for staying ahead of the competition.
It is easy to become overwhelmed by the constant flow of new ideas. Simply keeping track of important and interesting information can become a time-consuming routine.
What do you do when you come across an interesting article but don't have the time to carefully read the content? Maybe you forward it to your email, save it to your bookmarks, or pin it to your Pinterest board. These are some of the solutions that I personally used in the past.
But one day I realized that it didn't work. I saved quite a few articles over several months in my bookmarks folder, as a resource of ideas for the marketing strategy I was to prepare at the end of the year for the company where I work. To my surprise, when I returned to my bookmarks to review my collection, I found that many links were out of date. The articles were removed, links were changed, and I couldn't find them anymore.
Since then I've changed my approach. And I'm going to share my exact process with you.
Step 1 Getting the Tools
I downloaded an Evernote Clipper plug-in for Google Chrome. I set it to save the content as a Simplified article (no advertisements). If you don't have it already, install Evernote on your computer and mobile.
Step 2 Creating Structure
In Evernote, I created a notebook stack called Digital Marketing Content. The stack consisted of 5 notebooks.
1. Articles to Read
In this notebook, I save articles that I would like to read when I have time. This is what I read on the train, on the plane, before bed, etc. Once I finish reading the article in this notebook, I delete it, unless I feel like saving it to the Marketing Library notebook (see below).
2. Articles to Share
In this notebook, I put thought-provoking articles or articles that I know someone in my network will benefit from. I save them to share in relevant groups on social media, in mastermind groups that I join, or to email to some of my connections if I think they will be helpful.
This notebook includes mostly inspirational blog posts, informative articles and technical tutorials. I almost never delete these articles from the notebook, because I tend to return to them again and again.
4. My Content
Here I store articles written by other people that mention me, or content that I have published on other sites. That includes guest posts, articles on Medium, Inbound.org, DigitalDoughnut.com and many others. It helps me to keep track of my personal brand be consistent with audiences on each of these channels, and stops me from repeating myself. I use this folder to keep track, and cross-link between the articles that I write.
5. Useful Content
This notebook includes articles that I can use and act on. For example, when I come across a fact that I could use in one of my blog posts, I add it here, carefully highlighting the part that I need and including my remarks right away.
Step 3 Keeping it all Organized
Articles in notebooks 1, 2 and 5 will pile up quickly. So I save time in my weekly schedule to review them, and delete/move "processed" content promptly.
I use tags to further organize articles by topic and content types. For example, these are some of my tags: Google Analytics tutorial; marketing tool; blog idea.
I hope this recipe will help you become more organized and productive. I noticed that once I knew I could have access to an article when it was convenient for me, I became more focused on what I was doing, and less stressed and overwhelmed by all the great content that comes my way.